Four (free!) and fabulous Google tools for businesses

Google offers a number of no-cost tools designed to help businesses succeed in online marketing. Are you using any of these four fabulous and free ways to monitor and improve your online presence?

1. Google Alerts. Want to keep on top of what’s being said about your company or about a certain topic within your industry? Google Alerts allows you to enter search queries to monitor. Google Alerts regularly checks the web for search results that meet your query and sends them to you in an email. You’ll want to consider monitoring your business name, brand, company leaders, competitors and relevant industry keywords.

Google Analytics. Use this tool to measure traffic, traffic sources, post success, conversions, sales, audience habits and so much more. While the dashboard of analytics can be initially intimidating, tutorials and resources abound and can walk you through all aspects of your data.

Google Keyword Planner. One important goal online is to make sure your content is properly optimized and easily found in search engine searches. Understanding customer behavior will benefit anyone looking to market their product or content and can help when laying out strategies to reach your target demographic. Becoming familiar with your industry’s keywords is vital because having this knowledge is integral to your SEO strategy.

Google Trends. This tool allows you to compare the popularity of search terms and trends. Every business owner wants to more fully understand what’s being talked about within their industry or what’s creating buzz. It’s always a good idea to be aware of happenings within pop-culture that you can spin into your social spaces and your marketing tactics. Use Google Trends to your benefit and understand public opinion on any given topic.

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