Are you sending e-mails your recipients will open and read?

Email marketing can be a powerful tool to deliver important messages to your target audience. The key is sending an e-mail your recipients will open and read. Here are three ways to use e-mail to effectively market your business.

Use a catchy subject line. Did you know that it’s estimated that more than one-third of all e-mail recipients decide whether or not to open an email based on subject line alone? It’s vital to pique their interest with a great subject line. You’ll also want to keep it short and sweet: Research shows that subject lines with 6 to 10 words have the highest open rates. Eight words is an ideal number for a subject line.

Provide engaging, creative and interesting content. If they don’t like the content of your email, you can bet they’ll never open another email from you. Give them something worth their while to read, but keep it short and sweet. Consider offering a special e-mail only offer. Track your open rates so you know what works best for your business.

Make your e-mails visually appealing. A photo or video can help catch a customer or potential customer’s eye and keep them reading. Many people connect more with visuals than with words, so plan on using at least one visual in each e-mail your business sends out.

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