Amazon’s fight against counterfeit goods

The sale of counterfeit products, including any products that have been illegally replicated, reproduced, or manufactured, is a serious offense for third-party sellers on Amazon. The global e-commerce retailer takes product authenticity seriously.

The company is expanding an initiative to help companies prevent other sellers from selling counterfeit versions of their products. As part of that plan, companies will be able to register certain product information with Amazon that will make it easier to flag counterfeit goods.

Many suspensions stemming from the sale or listing of counterfeit goods are honest errors. It’s common for sellers to obtain the products they sell on Amazon from a number of different suppliers and sources. Even if a seller unknowingly lists a counterfeit product, though, the result can be devastating, especially if a suspension makes it impossible to sell for weeks or months.

Business insurance for brick-and-mortar companies does not address the unique needs of e-commerce businesses today — let alone those that sell solely or mainly on Call us today to learn more about our Amazon Income Protection plan and how it can help you manage this risk of selling on We look forward to talking with you!


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