Why you shouldn’t have more than one sellers account on Amazon

You just received the dreaded notice from Amazon: Your sellers account has been suspended. Rather than go through the appeals process, some sellers have tried to open another sellers account instead — and learned the hard way why this is such a bad idea. Opening more than one sellers account with Amazon without permission is against Amazon’s terms and conditions and can get you permanently banned from working with the e-commerce giant.

How would they know if a seller opened multiple accounts? Amazon has sophisticated seller monitoring systems and highly-effective algorithms that track data such as computer IP addresses, bank account numbers, bank information, phone numbers, physical addresses, domains and hosting companies, tax ID numbers, e-mail addresses and other information. Simply put, it is extremely difficult to open another sellers account without Amazon knowing about it.

Even sellers not facing account suspension should never open another account without Amazon’s permission. Some sellers have tried to open multiple seller accounts on Amazon as a hedge against possible suspension of one account; others feel they have a legitimate business need for a separate account. If you believe your business would benefit from more than one sellers account, you would need to demonstrate a business need, have separate bank accounts and e-mail addresses for each sellers account. The products and/or services sold in each account must be different. Above all, the seller must be meeting Amazon’s performance metrics to be considered for a second account.

Selling on Amazon can be tricky. That’s why we offer the only insurance coverage in the world that will pay your lost income in the unfortunate event that your online seller’s account is suspended. Ask us about Amazon Income Protection insurance.

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