Selling ‘inauthentic’ products on Amazon can lead to suspension

You sell products on Amazon.com and have just received a letter explaining that the global retailer suspects you of selling ‘inauthentic’ products on its website. What does ‘inauthentic’ mean? An inauthentic product is typically one that was not acquired directly from the manufacturer or from an authorized supplier of a manufacturer.

There’s a lot of confusion over the terms ‘inauthentic’ and counterfeit. Counterfeit products are products that clearly aren’t the real deal — they are fake or knock-offs of an original. “If you sell counterfeit goods, we may immediately suspend or terminate your selling privileges and destroy inventory in our fulfillment centers without reimbursement,” Amazon states in its Anti-Counterfeiting Policy.

‘Inauthentic’ products, on the other hand, are often counterfeit, but not always. Amazon is cracking down on both types of products as a way to instill consumer confidence in its platform. It’s also designed to address complaints by companies such as Birkenstock and Apple, which contend that Amazon doesn’t do enough to protect manufacturers and authorized resellers. As a result, a number of sellers are being asked to prove their inventory came from a manufacturer or an authorized distributor.

It’s important for sellers to keep quality documentation on where they source their products. If you are buying products from a company other than the manufacturer, be 100 percent sure they are authorized to sell the products you are purchasing from them. You also should be prepared at any time to provide Amazon with documentation that demonstrates you are indeed selling authentic products.

Even if you and your business carefully monitor your suppliers, you could still end up with an issue. That’s why there’s Amazon Income Protection, which is designed to protect individuals, families and businesses that depend on Amazon.com to sell their products. Ask us about this important type of coverage.

Amazon Income Insurance meets all applicable local, state and national regulations governing insurance providers and is secured with the oldest insurer in the world with a financial rating of A+. Informational statements on this website regarding insurance coverage are for general description purposes only. Any statements containing on this site do not amend, modify or supplement any insurance policy. Consult the actual policy or your agent for details regarding terms, conditions, coverage, exclusions, products, services and programs which may be available to you. Your eligibility for particular products and services is subject to the final determination of underwriting qualifications and acceptance by the insurance underwriting company providing such products or services. This website does not make any representations that coverage does or does not exist for any particular claim or loss, or type of claim or loss, under any policy. Whether coverage exists or does not exist for any particular claim or loss under any policy depends on the facts and circumstances involved in the claim or loss and all applicable policy wording. Information provided on this website does not constitute professional advice. If you have questions regarding insurance policies offered by Voldico, please consult a qualified agent.